Ford saves substantial costs using social media

“On the Fiesta Movement, we had higher unaided nameplate awareness than Fit or Yaris, and we spent 10 cents on the dollar, than a traditional tv ad campaign.  So by starting earlier and using social media to spread the word about the new product, we’re really reducing the amount of traditional advertising we have to spend.”

Ford CMO Jim Farley answers questions about how the company uses social media. Watch the full interview with Jim Farley.

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