Author Archives: Cynthia Closkey

Rules of thumb for website content

A question from my inbox: Q: I just started a new job, and one of my side jobs is to update some material for our division on the external website. Do you have any rules of thumb on website content? (e.g., viewers … Continue reading

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Pretty much every bad email habit, conveniently illustrated in comics form!

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Building business with LinkedIn

People think of LinkedIn primarily for job seeking and filling positions, but it offers opportunities to build your business in a range of ways. A recent article in the New York Time (“The Social Network That Gets Down to Business,” … Continue reading

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“J. Crew saw a business opportunity in assuming the role of a sophisticated and self-assured friend, guiding customers through the infinite offerings of the Internet without pushing them to buy only its own wares. “‘What the world needs now is … Continue reading

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“On the Fiesta Movement, we had higher unaided nameplate awareness than Fit or Yaris, and we spent 10 cents on the dollar, than a traditional tv ad campaign.  So by starting earlier and using social media to spread the word … Continue reading

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How to make a great home page

The home page is generally a website’s most visible page. Often, a company will load the home page with too much information. The sad result is that the page feels cluttered and fails to help site visitors know how to … Continue reading

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