Ford saves substantial costs using social media

“On the Fiesta Movement, we had higher unaided nameplate awareness than Fit or Yaris, and we spent 10 cents on the dollar, than a traditional tv ad campaign.  So by starting earlier and using social media to spread the word about the new product, we’re really reducing the amount of traditional advertising we have to spend.”

Ford CMO Jim Farley answers questions about how the company uses social media. Watch the full interview with Jim Farley.

How to make a great home page

Apple website home page

A focused, compelling home page: the Apple home page

The home page is generally a website’s most visible page.

Often, a company will load the home page with too much information. The sad result is that the page feels cluttered and fails to help site visitors know how to do business with the company.

Here are five prime tips for making your home page effective. Continue reading